THE FAN HEARTBREAK ICE CREAM | ELENA’S 

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Wherever there is a broken heart, there is ice cream. But can ice cream cure the worst heartbreak of all?
When Mexico lost the Gold Cup final against USA, Elena’s, a local ice cream shop in Mexico created a special edition tub
to help mexican fans deal with football grief.







Recognition

2022 D&AD Wood Pencil / Media
2022 Cannes Lions Shortlist / Entertainment for Sports
2022 Cannes Lions Shortlist / Creative Commerce
2022 Clio Awards Shortlist / Digital & Mobile
2021 The Drum Awards / Gold
Published in Contagious / Directory Magazine / Campaign US