I was born in Miami, raised in Colombia, and have worked in advertising since 2006. My experience includes high-profile roles at VML, Ogilvy, DDB, and TBWA across diverse markets in the Middle East and North Africa, Colombia, Panama, Puerto Rico, and the USA. My work has earned numerous accolades, including Cannes Lions, D&AD, One Show, Clio Awards, and Effies, among others.

Currently, I focus on creative commerce, leading award-winning initiatives that blend brand-building and immediate conversion for global clients such as Mondelez, Coca-Cola, Nestlé, and AB InBev. As the Global Chief Creative Officer, Commerce for VML, I’ve driven the delivery of conversion-led creativity and elevated our creative capabilities, particularly in North America. Under my leadership, VMLY&R COMMERCE has become the most awarded creative commerce agency worldwide, collecting over 250 awards in three years, including Global Agency of the Year at the New York Festivals (2023) and Advertising Agency of the Year at D&AD (2024).

I have also collaborated with Cannes Lions, Clio, and New York Festivals to introduce their Commerce categories and served as Jury President for Commerce at D&AD and on the Awarding Jury for Commerce at Cannes Lions.



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Phone Number: (+1) 9173754697
Email: manuelborde32@gmail.com
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