I was born in Miami, USA, raised in Colombia and I have been working in advertising since 2006.

My experience spans categories and markets at high-profile networks VML, Ogilvy, DDB, and TBWA in Middle East + North Africa, Colombia, Panama, Puerto Rico and USA. My work has received countless accolades including Cannes Lions, D&AD, One Show, Clio Awards, ADC, Andys, LIA, Effies, Dubai Lynx and Ojo de Iberoamérica, among others.

Today, I focus my attention on creative commerce, creating and leading award-winning work that lives in the intersection of brand-building and immediate conversion for global clients like Mondelez, Coca-Cola, Nestle and ABInbev amongst others.

As the Global Chief Creative Officer, Commerce for VML, I’ve helped accelerate the delivery of conversion-led creativity at the intersection of physical, digital and social. Elevated the creative capability in our key markets (with North America as a hub), and worked to build and grow VMLY&R COMMERCE (Now VML) into the most awarded creative commerce company, globally, collecting over 250 awards in 3 years, including Global Agency of The Year at New York Festivals (2023), 5th best performing U.S. agency at Cannes Lions (2023) and most recently Advertising Agency of the Year at D&AD (2024)

I've also worked alongside Cannes Lions, Clio and New York Festivals to introduce their own Commerce categories, and served as Jury President for Commerce at D&AD and Awarding Jury for Commerce at Cannes Lions.



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Phone Number: (+1) 9173754697
Email: manuelborde32@gmail.com
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