I was born in Miami, USA, raised in Colombia and I have been working in advertising since 2006.

My experience spans categories and markets at high-profile networks VML, Ogilvy, DDB, and TBWA in Middle East-North Africa, Colombia, Panama, Puerto Rico and USA. My work has received countless accolades including Cannes Lions, D&AD, One Show, Clio Awards, ADC, Andys, Effies, Dubai Lynx and Ojo de Iberoamérica, among others.

Today, I focus my attention on Creative Commerce, creating and leading award-winning work that lives in the intersection of brand-building and immediate conversion for global clients like Mondelez, Coca-Cola, and ABInbev amongst others.

As the Global Chief Creative Officer for VML COMMERCE, I’ve helped accelerate the delivery of creative commerce at the intersection of physical, digital and social. Elevated the creative capability in our key markets (with North America as a hub), and worked to build and grow VML COMMERCE into the most awarded creative commerce company, globally, collecting over 200 awards in 3 years.

I've worked alongside Cannes Lions, Clio and New York Festivals to create their respective Commerce categories for awards shows, and been invited in 2024 to be Jury President for Commerce at D&AD and Awarding Jury for Creative Commerce at Cannes Lions.

VML Commerce was awarded Global Agency of The Year at New York Festivals and ranked #7 in North America at Cannes Lions in 2023, before fully becoming VML. 

Phone Number: (+1) 9173754697
Email: manuelborde32@gmail.com