OREO STUF SCAN | Mondelez

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What do sneaker culture, mobile shopping, and monochromatic trends have in common? OREOS! Black-and-white sneakers, known as the “OREO” colorway, are a huge collectible item within our younger target audience, and Target supermarkets was already one of their favorite retail destinations for trendy buys.

We decided to hack the trend back from the sneaker world so OREO could own part of the cultural conversation and draw the spotlight back to the cookie category with a mobile experience that turns every Oreo sneaker into an Oreo cookie coupon.

Case Film

One-Board

Awards

2022 Wood Pencil / D&AD / Direct

2022 Bronze / Clio / OOH - Ambient
2022 Shortlist / Cannes Lions / Brand Experience & Activation

2022 Bronze / LIA / Creativity in Commerce