OREO STUF SCAN | OREO

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What do sneaker culture, mobile shopping, and monochromatic trends have in common? OREOS! The “OREO” colorway of black-and-white sneakers is a sought-after collectible among our younger audience, who also love shopping at Target supermarkets for trendy items.

To capitalize on this trend, we aimed to reclaim the cultural conversation for OREO and refocus attention on the cookie category. Our solution was a mobile experience that transformed every OREO sneaker into an OREO cookie coupon.

Case Film

Awards

• Wood Pencil / D&AD / Direct
• 2022 Wood Pencil / D&AD / Direct
• 2022 Bronze / Clio / OOH - Ambient
• 2022 Shortlist / Cannes Lions / Brand Experience & Activation
• 2022 Bronze / LIA / Creativity in Commerce