OREO STUF SCAN | Mondelez
What do sneaker culture, mobile shopping, and monochromatic trends have in common? OREOS! Black-and-white sneakers, known as the “OREO” colorway, are a huge collectible item within our younger target audience, and Target supermarkets was already one of their favorite retail destinations for trendy buys.
We decided to hack the trend back from the sneaker world so OREO could own part of the cultural conversation and draw the spotlight back to the cookie category with a mobile experience that turns every Oreo sneaker into an Oreo cookie coupon.
2022 Wood Pencil / D&AD / Direct
2022 Bronze / Clio / OOH - Ambient
2022 Shortlist / Cannes Lions / Brand Experience & Activation
2022 Bronze / LIA / Creativity in Commerce