SOUND SCALES | Baileys

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Baileys is a beloved Irish brand often associated with Christmas, but once the holiday season ends, it tends to be forgotten, stored away as consumers shift to other treats. The iconic black bottle also makes it difficult for consumers to gauge how much Baileys they have left.

To address this, we created Baileys Sound Scales, a mobile experience that lets consumers check the remaining amount in the dark glass bottle. This physical-digital interaction not only reveals how much Baileys is left but also unlocks product recipes and special offers.

Case Film

Awards

• Silver / Cannes Lions / Creative Commerce
• Silver / Cannes Lions / Radio & Audio
  
  
• Silver / Eurobest / Radio & Audio
• Bronze / Eurobest / Radio & Audio
• Bronze / Epica