Smart Fill | Unilever


We sacrificed Unilever’s most valuable branding asset –its packaging.

We introduced Smart Fill, an in-store experience, that lets shoppers use other brands’ plastic waste as Unilever packaging. Shoppers can use any empty container as packaging to Smart fill products like Vim, Surf Excel and Comfort. 


2022 Cannes Lions Gold / Creative Commerce
2022 Cannes Lions Silver / Sustainable Development Goals

2022 Cannes Lions Bronze / Creative Business Transformation