SMART FILL | Unilever

^{______________________________________}

We introduced Smart Fill, an in-store experience, that lets shoppers use other brands’ plastic waste as Unilever packaging. Shoppers can use any empty container as packaging to Smart fill products like Vim, Surf Excel and Comfort, sacrificing Unilever’s most valuable branding asset –its packaging. 

Case Study

One-Board

Awards

2022 Gold / Cannes Lions / Creative Commerce
2022 Silver / Cannes Lions / Sustainable Development Goals

2022 Bronze /Cannes Lions / Creative Business Transformation

2022 Gold / LIA / Creativity in Commerce

2022 Gold / LIA / Sustainability

2022 Silver / LIA / Transformative Business Impact

2022 Bronze / LIA / Creativity in Commerce

2023 Silver x2 / Clio Awards / Creative Commerce

2023 Silver / Clio Awards / Experience & Activation

2023 Silver / Clio Awards / Public Relations

2023 Bronze / Clio Awards / Creative Business Transformation

2023 Graphite Pencil / D&AD / Experiential

2023 Wood Pencil / D&AD / Experiential

2023 Wood Pencil / D&AD / Commerce

2023 Bronze Pencil / One Show / Experiential & Inmersive