#SHEDRIVES | Nissan Saudi Arabia

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After King Salman issued a royal decree in late September allowing women to drive in June 2018, carmakers have been fighting for the attention of Saudi women. However, researched showed us Saudi men were still reluctant and unwilling to give their support, making women hesitant about applying for a license. So before even trying to sell any car we created an initiative to build their confidence.

Case Film

(Click to Watch Full Film here)

One-Board

Awards

2018 Gold / Cannes Lions / PR
2018 Grand Prix / MENA Effies
2018 Grand Prix / Dubai Lynx / Interactive

2018 Gold x 3 / Dubai Lynx / Branded Content, Integrated, Interactive

2018 Silver x 4 / Dubai Lynx / Film Craft, Media, PR, Promo & Activation

2018 Bronze x 2 / Dubai Lynx / Branded Content, Interactive 

2018 Merit / One Show / Branded Content

2018 Wood Pencil / D&AD / Branded Content

2019 Bronze / New York Festivals / PR