#SHEDRIVES | Nissan Saudi Arabia
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After King Salman issued a royal decree in late September allowing women to drive in June 2018, carmakers have been fighting for the attention of Saudi women. However, researched showed us Saudi men were still reluctant and unwilling to give their support, making women hesitant about applying for a license. So before even trying to sell any car we created an initiative to build their confidence.
Case Film
One-Board
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Awards
2018 Gold / Cannes Lions / PR
2018 Grand Prix / MENA Effies
2018 Grand Prix / Dubai Lynx / Interactive
2018 Gold x 3 / Dubai Lynx / Branded Content, Integrated, Interactive
2018 Silver x 4 / Dubai Lynx / Film Craft, Media, PR, Promo & Activation
2018 Bronze x 2 / Dubai Lynx / Branded Content, Interactive
2018 Merit / One Show / Branded Content
2018 Wood Pencil / D&AD / Branded Content
2019 Bronze / New York Festivals / PR