#SheDrives | Nissan Saudi Arabia
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After King Salman issued a royal decree in late September allowing women to drive in June 2018,
carmakers have been fighting for the attention of Saudi women. However, researched showed us Saudi men
were still reluctant and unwilling to give their support, making women hesitant about applying for a license.
So before even trying to sell any car we created an initiative to build their confidence.
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Recognitions:
2018 Cannes Lions Gold / PR
2018 MENA Effies GP
2018 Dubai Lynx GP / Interactive
2018 Dubai Lynx Gold x 3 / Branded Content, Integrated, Interactive
2018 Dubai Lynx Silver x 4 / Film Craft, Media, PR, Promo & Activation
2018 Dubai Lynx Bronze x 2 / Branded Content, Interactive
2018 One Show Merit / Branded Content
2018 D&AD Wood Pencil / Branded Content
2019 New York Festivals Bronze / PR