#SheDrives | Nissan Saudi Arabia

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After King Salman issued a royal decree in late September allowing women to drive in June 2018,
carmakers have been fighting for the attention of Saudi women. However, researched showed us Saudi men
were still reluctant and unwilling to give their support, making women hesitant about applying for a license.
So before even trying to sell any car we created an initiative to build their confidence.





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Recognitions:

2018 Cannes Lions Gold / PR
2018 MENA Effies GP
2018 Dubai Lynx GP / Interactive

2018 Dubai Lynx Gold x 3 / Branded Content, Integrated, Interactive

2018 Dubai Lynx Silver x 4 / Film Craft, Media, PR, Promo & Activation

2018 Dubai Lynx Bronze x 2 / Branded Content, Interactive 

2018 One Show Merit / Branded Content

2018 D&AD Wood Pencil / Branded Content

2019 New York Festivals Bronze / PR