How can McDonald’s convince its consumers to not only download the McDelivery app
but to keep it on their phone and keep ordering from it? Instead of keep pushing notifications
or changing the whole app platform, we created a giveaway promotion changing something simple,
easy to understand and also fun to experience: the app icon.

Case Study



2018 Shortlist / Cannes Lions / Direct
2018 Grand Prix / Dubai Lynx / Mobile
2018 Grand Prix / Dubai Lynx / Direct
2018 Gold  / Dubai Lynx / Direct
2018 Silver x2 / Dubai Lynx / Direct, Promo & Activation
2018 Bronze x3 / Dubai Lynx / Design, Mobile, Promo & Activation