︎
︎MANUEL BORDE ︎CREATIVE
︎About

THE PROMOTICON | McDonald’s

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Downloading the McDelivery app wasn't an issue for millennial families in the GCC region, where smartphone penetration exceeds 100%, and users download five or more new apps monthly. The challenge was that customers often forgot about the app after their first use, leading to deletion or a return to generic ordering apps.

To encourage consumers to download, keep, and frequently use the McDelivery app, we devised a simple and fun giveaway promotion: changing the app icon. 



Case Film







Awards


  • Shortlist / Cannes Lions / Direct
  • Grand Prix / Dubai Lynx / Mobile
  • Grand Prix / Dubai Lynx / Direct
  • Gold  / Dubai Lynx / Direct
  • Silver x 2 / Dubai Lynx / Direct, Promo & Activation
  • Bronze x 3 / Dubai Lynx / Design, Mobile, Promo & Activation