How can McDonald’s convince its consumers to not only download the McDelivery app
but to keep it on their phone and keep ordering from it? Instead of keep pushing notifications
or changing the whole app platform, we created a giveaway promotion changing something simple,
easy to understand and also fun to experience: the app icon.


2018 Dubai Lynx GP / Mobile
2018 Dubai Lynx GP / Direct
2018 Dubai Lynx Gold x / Direct
2018 Dubai Lynx Silver x 2 / Direct, Promo & Activation
2018 Dubai Lynx Bronze x 3 / Design, Mobile, Promo & Activation
2017 Loeries Awards Silver / Design for Digital

Published in Contagious Magazine