PIZZA RESCUE | Di Giorno
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DiGiorno Pizza Rescue sought to reverse declining market share by promoting at-home pizza over delivery, responding to a -10.6% sales dip.
As a top U.S. frozen pizza brand with the slogan "It's not delivery. It's DiGiorno," they recognized an opportunity amid 44 million unsatisfactory deliveries each year.
Pizza Rescue allows customers to turn delivery mishaps into discounts for DiGiorno. By visiting digiornopizzarecue.com and scanning their pizza, they can receive customized offers for a perfect DiGiorno, added to their digital wallet. The bigger the delivery fail, the better the deal!.
Case Film
Craft
Posters
Mobile UX-UI
