OREOCODES | OREO

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A first-of-its-kind commerce experience that turns milk barcodes into scannable OREO offers, tapping into something hidden in plain sight, the striking similarity between barcodes and stacks of OREOs, an interactive experience that reminds consumers that every glass of milk deserves an OREO cookie.



Case Study





One-Board




Barcodes are OREO’s




UX Design




In-Store




Awards


2023 Gold / Cannes Lions / Creative Commerce 
2023 Gold / Cannes Lions / Direct

2023 Silver / Cannes Lions / Direct
2023 Silver / Cannes Lions / Industry Craft

2023 Bronze / Cannes Lions / Mobile

2023 Gran Prix / New York Festivals / Commerce

2023 Gold / New York Festivals / Commerce - Food & Drink
2023 Gold / New York Festivals / Commerce - Mobile

2023 Gold / New York Festivals / Print

2023 Gold / New York Festivals / Digital-Mobile

2023 Gold / New York Festivals / Direct

2023 Silver / New York Festivals / Collaboration

2023 Silver / New York Festivals / Activation & Engagement

2023 Bronze / New York Festivals / Avant Garde

2023 Gold / LIA / Design

2023 Gold / LIA / Digital

2023 Gold / LIA / Non-Traditional

2023 Silver / LIA / Ambient & Activation - Creativity in Commerce

2023 Silver / LIA / Ambient & Activation - Direct Marketing

2023 Silver / LIA / Evolution

2023 Silver / LIA / Integration

2023 Silver / LIA / Non-Traditional-Confection & Snacks

2023 Silver / LIA / Non-Traditional-Creativity in Commerce

2023 Bronze / LIA / Digital-Confection & Snacks

2023 Bronze / LIA / Digital-Creativity in Commerce

2024 Gold / Clio Awards / Creative Commerce - Acquisition & Retention

2024 Gold / Clio Awards / Creative Commerce - Mobile-Led Commerce

2024 Silver / Clio Awards / Creative Commerce - Innovative Use Of Channel

2024 Silver / Clio Awards / Creative Effectiveness

2024 Silver / Clio Awards / Design

2024 Silver / Clio Awards / Design Craft

2024 Silver / Clio Awards / Digital & Mobile

2024 Silver / Clio Awards / Digital, Mobile & Social Media Craft

2024 Silver / Clio Awards / Direct

2024 Silver / Clio Awards / Integrated

2024 Bronze / Clio Awards / Experience & Activation - Digital & Mobile

2024 Bronze / Clio Awards / Experience & Activation - Guerrilla

2024 Bronze / Clio Awards / Innovation - Creative Commerce

2024 Bronze / Clio Awards / Innovation - Direct

2024 Silver Cube / ADC / Promotional Materials - POS

2024 Bronze Cube / ADC / Innovation - Direct

2024 Bronze Cube / ADC / Promotional - Digital Communication

2024 Bronze Cube / ADC / Digital Craft - Art Direction

2024 Gold / One Show / Direct Marketing - Commerce

2024 Silver / One Show / Creative Use Of Technology

2024 Silver / One Show / Direct Marketing - Non Traditional

2024 Silver / One Show / Direct Marketing - Craft Art Direction

2024 Silver / One Show / Experiential & Immersive - Commerce

2024 Bronze / One Show / Direct Marketing - Innovation

2024 Bronze / One Show / Interactive & Mobile Craft

2024 Bronze / One Show / Integrated - Omnichannel