OREOCODES | OREO

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OREO Cookies have been a favorite among milk and cookie lovers for over 110 years, striving to be "Milk's Favorite Cookie." Despite achieving 99% brand awareness in the U.S., many households that buy milk still don’t purchase OREO Cookies.

OREOCodes is an innovative commerce experience that transforms milk barcodes into scannable OREO offers, leveraging the visual similarity between barcodes and stacks of OREOs. This interactive experience encourages consumers to remember that every glass of milk deserves an OREO cookie.

Case Film

Barcodes are OREO’s

UX Design

In-Store

Awards

• Yellow / D&AD / Digital & Social - Physical & Digital
• Yellow / D&AD / Experiential - Retail Activations
  
• Graphite / D&AD / Commerce - Acquisitions & Retention
  
• Graphite / D&AD / Integrated - Large Enterprise
  
• Graphite / D&AD / Direct - Digital
  
• Graphite / D&AD / Experiential - B2C Activations
  
• Graphite / D&AD / Media - Retail
  
• Graphite / D&AD / Media - Direct
  
• Wood / D&AD / Commerce - Promotion
  
• Wood / D&AD / Direct - Integrated
  
  
• Gold / Cannes Lions / Creative Commerce 
• Gold / Cannes Lions / Direct
• Silver / Cannes Lions / Direct
• Silver / Cannes Lions / Industry Craft
• Bronze / Cannes Lions / Mobile
  
  
• Gold / One Show / Direct Marketing - Commerce
• Silver / One Show / Creative Use Of Technology
• Silver / One Show / Direct Marketing - Non Traditional
• Silver / One Show / Direct Marketing - Craft Art Direction
• Silver / One Show / Experiential & Immersive - Commerce
• Bronze / One Show / Direct Marketing - Innovation
• Bronze / One Show / Interactive & Mobile Craft
• Bronze / One Show / Integrated - Omnichannel
• Silver Cube / ADC / Promotional Materials - POS
• Bronze Cube / ADC / Innovation - Direct
• Bronze Cube / ADC / Promotional - Digital Communication
• Bronze Cube / ADC / Digital Craft - Art Direction
  
  
• Gold / Clio Awards / Creative Commerce - Acquisition & Retention
• Gold / Clio Awards / Creative Commerce - Mobile-Led Commerce 
• Silver / Clio Awards / Creative Commerce - Innovative Use Of Channel
• Silver / Clio Awards / Creative Effectiveness
• Silver / Clio Awards / Design
• Silver / Clio Awards / Design Craft
• Silver / Clio Awards / Digital & Mobile
• Silver / Clio Awards / Digital, Mobile & Social Media Craft
• Silver / Clio Awards / Direct
• Silver / Clio Awards / Integrated 
• Bronze / Clio Awards / Experience & Activation - Digital & Mobile
• Bronze / Clio Awards / Experience & Activation - Guerrilla
• Bronze / Clio Awards / Innovation - Creative Commerce
• Bronze / Clio Awards / Innovation - Direct
  
  
• Gran Prix / New York Festivals / Commerce
• Gold / New York Festivals / Commerce - Food & Drink
• Gold / New York Festivals / Commerce - Mobile
• Gold / New York Festivals / Print
• Gold / New York Festivals / Digital-Mobile
• Gold / New York Festivals / Direct 
• Silver / New York Festivals / Collaboration
• Silver / New York Festivals / Activation & Engagement
• Bronze / New York Festivals / Avant Garde
  
  
• Gold / LIA / Design
• Gold / LIA / Digital
• Gold / LIA / Non-Traditional 
• Silver / LIA / Ambient & Activation - Creativity in Commerce
• Silver / LIA / Ambient & Activation - Direct Marketing
• Silver / LIA / Evolution
• Silver / LIA / Integration
• Silver / LIA / Non-Traditional-Confection & Snacks 
• Silver / LIA / Non-Traditional-Creativity in Commerce
• Bronze / LIA / Digital-Confection & Snacks 
• Bronze / LIA / Digital-Creativity in Commerce
  
  
• Gold / Effies NA / Shopper & Commerce - Marketing Innovation Solutions 
• Gold / Effies NA / Shopper & Commerce - Digital Commerce
• Gold / Effies NA / Media Innovation