OREOCODES | OREO

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A first-of-its-kind commerce experience that turns milk barcodes into scannable OREO offers, tapping into something hidden in plain sight, the striking similarity between barcodes and stacks of OREOs, an interactive experience that reminds consumers that every glass of milk deserves an OREO cookie.



Case Study





One-Board




Barcodes are OREO’s




UX Design




In-Store




Awards


2023 Gold / Cannes Lions / Creative Commerce 
2023 Gold / Cannes Lions / Direct

2023 Silver / Cannes Lions / Direct
2023 Silver / Cannes Lions / Industry Craft

2023 Bronze / Cannes Lions / Mobile