OREOCODES | OREO
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OREO Cookies have been a favorite among milk and cookie lovers for over 110 years, striving to be "Milk's Favorite Cookie." Despite achieving 99% brand awareness in the U.S., many households that buy milk still don’t purchase OREO Cookies.
OREOCodes is an innovative commerce experience that transforms milk barcodes into scannable OREO offers, leveraging the visual similarity between barcodes and stacks of OREOs. This interactive experience encourages consumers to remember that every glass of milk deserves an OREO cookie.
Case Film
![](https://freight.cargo.site/t/original/i/cc4f2f4c40fb6edcc680f4ac130fe1cdfad17eff15951811a9467f6b6d4f4f90/1-OREOCODES-CANNES-BOARD-RND-2-MAIN-OPT-1.jpg)
Barcodes are OREO’s
![](https://freight.cargo.site/t/original/i/6f61acf152e66064c2b35bb1c34da89c3768b343d51588ec01ba0c1c8046c0ae/Oreo-Support-1.jpg)
UX Design
![](https://freight.cargo.site/t/original/i/18befbf45f1c7ca3b48a3c34d3418f8296d2fd0c6054bec916ee53ac0623a334/Oreo-Support-2.jpg)
In-Store
![](https://freight.cargo.site/t/original/i/a7b9b0e59b89dfac8666dc310809822c62c5e9ebe537ee7b37124b1f3404e9e4/Oreo-Support-3.jpg)