OREO MENU | OREO
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Digital ad spend is crucial for OREO, amounting to millions annually. To stand out in the competitive digital media landscape and address issues like ad blockers, we identified the potential of the "hamburger menu" found on countless websites and apps.
We transformed these menus into digital OREO repositories. By allowing users to click on the menu to reveal promotional codes for OREO cookies at oreomenu.com, we expanded our reach without needing brand partnerships or altering website functionality. This innovative approach turned hamburger menu icons into OREO cookie offers across a vast range of platforms.
Case Film
The Impressions Data
UX Design
