OREO CALLS | OREO
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Unit sales of OREO declined compared to the previous year as we planned our campaign. We saw March Madness as an opportunity to engage NCAA fans and increase the buy-rate among those who enjoy OREO Cookies but don't regularly include them in their March snacking.
Noticing the black-and-white striped uniforms of referees, we creatively integrated OREO into the tournament by developing a mobile-commerce experience. This invited fans to scan real-time officiated calls during the games for special deals on OREO Cookies.
Case Film
Poster Design
UX Design
