THE ONE-DROP BOTTLE | Pril 

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Pril dishwashing detergent offers concentrated power, with just one drop cleaning an entire set of dishes. While we’ve communicated this in the Middle East-North Africa market for years, competitors began making similar claims. To reaffirm our commitment and regain our presence, we shifted from "One Drop of Pril is enough" to providing a tangible experience.

We created a squeezable Pril bottle the size of a fingernail, containing 1ml of our powerful formula that effortlessly removes crust and grease from dishes. The Pril One Drop Bottle provided consumers direct contact with the product while reinforcing its main benefit through a fun and innovative sampling package design. This created a strong presence in supermarket aisles, standing out among regular and mundane samples.

Case Film

Awards

• Bronze / Cannes Lions / Outdoor
  
• Wood Pencil / D&AD / Direct
  
• Bronze Pencil x 2 / One Show / Ambient Media
  
• Silver / Clio Awards / Brand Design
• Bronze / Clio Awards / OOH
  
• Grand Prix / Dubai Lynx / Promo & Activation FMCG
• Grand Prix / Dubai Lynx / Creative Effectiveness
• Gold x 3 / Dubai Lynx / Promo & Activation, Integrated, Direct
• Silver / Dubai Lynx / Direct
• Bronze x 2 / Dubai Lynx / PR, Media
  
• Gold / Effies Mena / Brand Experience
• Silver x 2 / Effies Mena / Non Food - FMCG, Shopper Marketing
  
• Gold / Global WARC