OREO Cows | OREO | 2026

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Oreos and milk belong together. A simple truth. But in Mexico, the beloved ritual of chopeo (dunking) rarely included Oreos.

To reclaim our place as milk's favorite cookie, we uncovered an even more unbelievable truth: a real breed of cow in Valle de Bravo that looks exactly like an Oreo. The Belted Galloway. Better known as the OREO Cow.

Instead of advertising dunking, we created a modern folk legend. Rooted in Mexican culture, we gave it an origin story, unforgettable characters, and transformed it into a living, breathing, moo-ing cultural symbol.

OREO Cows blurred the lines between storytelling, product, retail, and culture, unlocking an innovative partnership that turned Oreo's simplest brand truth—cookies and milk—into a scalable growth platform for markets around the world.

We didn’t just find a playful-looking cow, we discovered a new brand asset. Everything OREO has been trying to say about milk and cookies for decades, in a single image.

Case Film

Film / “OREO Cows, The Man Who Believed”

Awards

• Titanium / Cannes Lions / Titanium
• Gold / Cannes Lions / Direct / Consumer Goods
  
• Gold / Cannes Lions / Brand Experience & Activation / 360 Integrated 
  
• Silver / Cannes Lions / Creative Commerce / Consumer Goods
• Silver / Cannes Lions / Brand Experience & Activation / Single-Market 
• Bronze / Cannes Lions / Direct / Art Direction/Design
  
• Bronze / Cannes Lions / Film Craft / Casting