NAME THIS OREO | OREO | 2025
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The origin of the OREO name is a tasty mystery, but one theory suggests it reflects its structure: the “O” represents the cookie wafers, and “RE” stands for the cream filling.
This sparked the “OREO Grammar” meme on social, where users creatively rearrange OREOs for fun and nonsensical readings, creating a playful language centered around the product.
To tap into this buzz, OREO launched the “Name This OREO” gamified experience, offering pure fun. Players that visit namethisoreo.com and enable their microphone, are invited to tap to generate unique OREO cookie stacks like “O-O-RE-RE-RE-O-RE-O-O-RE” and correctly read them out loud before the timer runs out, building streaks and unlocking exciting OREO offers along the way, and showcasing their “OREO speak” skills for bragging rights on social media.
Case Film
Social Listening & Creator Collaboration
Social Film
UX Design
