THE EMIRATES MOVIE INDEX | Emirates Holidays

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At the start of each year, Emirates Holidays faces a low season as people choose to stay home and watch stunning destinations on TV.
We saw this as an opportunity to promote holiday packages through the films our audience enjoys. Introducing the Emirates Movie Index: a pricing model where holiday package prices fluctuate based on movie plots.

In collaboration with top TV networks in the UAE, we utilized prime movie slots to sell destinations in real time. We displayed offers through real-time banners that decreased every time something went wrong in the city featured in the film and increased whenever something went right.

Case Film

Awards

• Silver / Dubai Lynx / Media
  
• Bronze / Dubai Lynx / Cyber
  
• Gold / Loeries  / Tv Trailers and Promos