I SEE COKE | Coca-Cola
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Coca-Cola, despite being a global giant, faces challenges in KSA with lower market share and consideration compared to Pepsi. Although marketing fundamentals like price, distribution, and product are in place, the brand struggles to connect emotionally with consumers. To break through the “blue wall” and foster brand closeness, Coke sought a unique differentiation strategy.
The “I See Coke” Alexa skill creates an interactive shopping experience by making Coca-Cola a part of viewers' conversations every time it appears on screen, transforming over a century of product placement in movies and TV shows into a shoppable experience
Case Film
Demo (English)
Some of Alexa replies:
Poster Design
