I SEE COKE | Coca-Cola

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Coca-Cola, despite being a global giant, faces challenges in KSA with lower market share and consideration compared to Pepsi. Although marketing fundamentals like price, distribution, and product are in place, the brand struggles to connect emotionally with consumers. To break through the “blue wall” and foster brand closeness, Coke sought a unique differentiation strategy.

The “I See Coke” Alexa skill creates an interactive shopping experience by making Coca-Cola a part of viewers' conversations every time it appears on screen, transforming over a century of product placement in movies and TV shows into a shoppable experience



Case Film





Demo (English)







Some of Alexa replies:





Poster Design




Awards


  • Silver / Cannes Lions / Radio+Audio - Voice Activation

  • Gold / One Show / Integrated - Omnichannel 
  • Bronze / One Show / Interactive, Online & Mobile - Use of Voice
  • Bronze / One Show / Interactive, Online & Mobile - Innovation

  • Silver / Clio Awards / Audio - Voice Activated
  • Bronze / Clio Awards / Branded Entertainment & Content
  • Bronze / Clio Awards / Creative Commerce
  • Bronze / Clio Awards / Digital & Mobile

  • Gold / New York Festivals / Commerce 
  • Silver / New York Festivals / Collaboration
  • Silver / New York Festivals / Commerce
  • Silver / New York Festivals / Print

  • Silver / LIA / Radio & Audio - Creativity in Commerce
  • Bronze / LIA / Radio & Audio - Innovative Use in Radio

  • Gran Prix / Dubai Lynx / Commerce
  • Gran Prix / Dubai Lynx / Digital - New Realities and Emerging Tech
  • Gran Prix / Dubai Lynx / Radio & Audio 
  • Bronze / Dubai Lynx / Digital - Use of Digital
  • Bronze / Dubai Lynx / Direct
  • Bronze / Dubai Lynx / Media
  • Bronze / Dubai Lynx / Brand Experience & Activation