I SEE COKE | Coca-Cola

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A built-in Alexa skill that puts Coca-Cola on viewers’ lips every time it pops up on screen, turning over 100 years of product placement in movies and TV shows into an interactive shoppable experience.



Case Study





Demo (English)





One-Board




Some of Alexa replies:





Poster Design




Awards


2023 Silver / Cannes Lions / Radio+Audio - Voice Activation

2023 Gold / New York Festivals / Commerce 

2023 Silver / New York Festivals / Collaboration

2023 Silver / New York Festivals / Commerce

2023 Silver / New York Festivals / Print

2023 Silver / LIA / Radio & Audio - Creativity in Commerce

2023 Bronze / LIA / Radio & Audio - Innovative Use in Radio

2024 Gran Prix / Dubai Lynx / Commerce

2024 Gran Prix / Dubai Lynx / Digital - New Realities and Emerging Tech

2024 Gran Prix / Dubai Lynx / Radio & Audio

2024 Bronze / Dubai Lynx / Digital - Use of Digital

2024 Bronze / Dubai Lynx / Direct

2024 Bronze / Dubai Lynx / Media

2024 Bronze / Dubai Lynx / Brand Experience & Activation

2024 Silver / Clio Awards / Audio - Voice Activated

2024 Bronze / Clio Awards / Branded Entertainment & Content

2024 Bronze / Clio Awards / Creative Commerce

2024 Bronze / Clio Awards / Digital & Mobile

2024 Gold / One Show / Integrated - Omnichannel

2024 Bronze / One Show / Interactive, Online & Mobile - Use of Voice

2024 Bronze / One Show / Interactive, Online & Mobile - Innovation