EMOJI COKE | Coca-Cola | 2025

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Coca-Cola faced a distinct challenge in Saudi Arabia's Pepsi-dominated market: while people knew our brand, we needed more ways to stay top of mind during beverage choice moments. Today's drinking occasions often start with messages about meals and meetups, and the soda cup emoji appeared regularly in these conversations. We identified an opportunity hiding in plain sight - the soda cup emoji matched our brand's visual signature perfectly

by creating a physical cup that mirrored this 🥤 digital symbol perfectly, we transformed an everyday emoji into a Coca-Cola asset. 

Case Film

Awards

• Bronze/ Cannes Lions / Creative Commerce / Consumer Goods