︎
︎MANUEL BORDE ︎CREATIVE
︎About

DON’T DELETE MENU | Wendy’s

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Wendy's restaurant presence in Argentina was already minimal compared to other fast food chains, and now competition extended to mobile apps. With Argentina having the highest global app deletion rate at 51.4%, many food apps, including Wendy's, faced significant challenges.

Without a marketing budget to retain users, we revamped the Wendy's App shortcut menu with surprising offers to encourage users to reconsider deleting the app.  By intercepting the deletion process with these unexpected promotions, we aimed to retain customers and boost sales, creatively utilizing their digital assets. 


Case Film







Experience Demo




Awards


  • Silver / Cannes Lions / Media
  • Silver / Cannes Lions / Direct

  • Graphite / D&AD / Media - Mobile Devices
  • Graphite / D&AD / Digital & Social - Mobile
  • Graphite / D&AD / Media - Direct

  • Gold / One Show / Experiential & Immersive - Commerce 
  • Gold / One Show / Experiential & Immersive - Innovation 
  • Gold / One Show / Interactive, Online & Mobile - Online Advertising
  • Silver / One Show / Creative Use Of Technology - Commerce
  • Silver / One Show / Direct Marketing - Innovation
  • Silver / One Show / Interactive, Online & Mobile - Commerce
  • Bronze / One Show / Creative Use Of Technology - Innovation
  • Bronze / One Show / Direct Marketing - Commerce
  • Bronze / One Show / Interactive, Online & Mobile - Innovation
  • Silver Cube / ADC / Interactive - Online

  • Gold / Clio Awards / Creative Commerce - Acquisition & Retention
  • Silver / Clio Awards / Creative Commerce - Innovative Use Of Channel
  • Bronze / Clio Awards / Creative Commerce - Mobile-Led Commerce
  • Bronze / Clio Awards / Innovation - Creative Commerce
  • Bronze / Clio Awards / Media - Digital & Mobile

  • Gold / New York Festivals / Commerce-Customer Acquisition & Retention 
  • Gold / New York Festivals / Direct 
  • Silver / New York Festivals / Commerce-Innovative Use of Channel
  • Bronze / New York Festivals / Digital & Mobile

  • Bronze / LIA / Digital-Mobile Advertising
  • Bronze / LIA / Digital - Apps