DON’T DELETE MENU | Wendy’s

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When brands around the world are making huge marketing efforts (and investments) on campaigns to retain App customers and lower drop rate. Wendy's had the simplest, most cost efficient solution: The Don't Delete Menu.

Intercepting the deleting process by customizing their app's shortcut menu, with unexpected offers to retain customers and drive sales. A clever, innovative and unexpected media use of their own digital asset. 



Case Study




One-Board




Experience Demo




Awards



2023 Gold / New York Festivals / Commerce-Customer Acquisition & Retention

2023 Gold / New York Festivals / Direct

2023 Silver / New York Festivals / Commerce-Innovative Use of Channel

2023 Bronze/ New York Festivals / Digital & Mobile

2023 Bronze/ LIA / Digital-Mobile Advertising

2023 Bronze / LIA / Digital - Apps
2024 Silver Cube / ADC / Interactive - Online

2024 Gold / Clio Awards / Creative Commerce - Acquisition & Retention

2024 Silver / Clio Awards / Creative Commerce - Innovative Use Of Channel

2024 Bronze / Clio Awards / Creative Commerce - Mobile-Led Commerce

2024 Bronze / Clio Awards / Innovation - Creative Commerce

2024 Bronze / Clio Awards / Media - Digital & Mobile

2024 Gold / One Show / Experiential & Immersive - Commerce

2024 Gold / One Show / Experiential & Immersive - Innovation

2024 Gold / One Show / Interactive, Online & Mobile - Online Advertising

2024 Silver / One Show / Creative Use Of Technology - Commerce

2024 Silver / One Show / Direct Marketing - Innovation

2024 Silver / One Show / Interactive, Online & Mobile - Commerce

2024 Bronze / One Show / Creative Use Of Technology - Innovation

2024 Bronze / One Show / Direct Marketing - Commerce

2024 Bronze / One Show / Interactive, Online & Mobile - Innovation