DON’T DELETE MENU | Wendy’s

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When brands around the world are making huge marketing efforts (and investments) on campaigns to retain App customers and lower drop rate. Wendy's had the simplest, most cost efficient solution: The Don't Delete Menu.

Intercepting the deleting process by customizing their app's shortcut menu, with unexpected offers to retain customers and drive sales. A clever, innovative and unexpected media use of their own digital asset. 



Case Study




One-Board




Experience Demo