GoSport is a Dubai-based sports retailer offering a range of goods, including football boots and UEFA Champions League jerseys. In the Middle East, football, particularly the Champions League, is a major passion for UAE fans. This presented a great opportunity to promote GoSport's football kits.
With a limited budget for superstar endorsements and strict brand terms, we needed a creative approach. By utilizing real-time photography from the Sport 360 editing team in the newspaper's newsroom, we developed engaging ads for the Sport 360 Mobile App—all within 30 minutes
Case Study
Awards
Bronze / Cannes Lions / Media
Bronze / Clio Awards / Digital
Wood Pencil / D&AD / Use of Online Advertising
Bronze / One Show / Interactive Online Advertising