CHAMPIONS HIJACK | Go Sport

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GoSport is a Dubai-based sports retailer offering a range of goods, including football boots and UEFA Champions League jerseys. In the Middle East, football, particularly the Champions League, is a major passion for UAE fans. This presented a great opportunity to promote GoSport's football kits.

With a limited budget for superstar endorsements and strict brand terms, we needed a creative approach. By utilizing real-time photography from the Sport 360 editing team in the newspaper's newsroom, we developed engaging ads for the Sport 360 Mobile App—all within 30 minutes



Case Study





 

Awards


  • Bronze / Cannes Lions / Media
  • Bronze / Clio Awards / Digital
  • Wood Pencil / D&AD / Use of Online Advertising
  • Bronze / One Show / Interactive Online Advertising
  • Bronze / LIA Awards / E-Commerce
  • Gold x 2 / Epica Awards / Online Ads, Retail Services
  • Silver / Dubai Lynx / Media
  • Bronze x 2 / Dubai Lynx / Direct, Interactive
  • Bronze / Mena Effies / Retail