CAMELPOWER | Nissan Middle East

^{__________________________________________}

Automotive performance is widely debated, often focusing on metrics like top speed, 0-60mph times, and horsepower, all of which have clear answers. However, these measures hold little significance in desert environments, where a supercar with 500hp struggles in soft sand. Consequently, discussions about desert performance among car enthusiasts often conclude in frustration without a definitive winner.

To resolve this issue, we needed to establish a unit that could accurately measure desert performance. By doing so, we could prove that Nissan's SUVs are the top off-road vehicles in the region.

Case Film

Posters

Awards

• Silver / Cannes Lions / Media
• Bronze /Cannes Lions / Brand Experience & Activation
  
• Grand Prix / MENA WARC 
• Bronze / Global WARC
  
• Grand Prix / Loeries / Integrated
  
• Silver / Clio Awards/  PR
  
• Grand Prix / Dubai Lynx / PR 
• Grand Prix / Dubai Lynx / Promo & Activation
• Silver x 4 / Dubai Lynx / Branded Content, Direct, Integrated, PR. 
• Bronze x 2 / Dubai Lynx / Direct, Interactive