BEER BROCHURE | Continental Tires

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In the US, Continental is often associated with a defunct airline or a tire manufacturer. While tires are a key part of their portfolio, raising awareness of all their products depends on regional sales teams who make face-to-face visits to distributors.

With lockdowns preventing these visits and supply chain issues threatening customer retention, Continental needed a campaign to maintain valuable business. Our solution was to create a beer-themed B2B brochure that showcased their entire industrial product portfolio, boosting engagement effectively.

Case Film

Awards

• Shortlist / Cannes Lions / Media