AGE CAPTCHA | Tecate
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In Mexico, underage drinking has risen by 25%, primarily due to minors lying about their age and adults not verifying it, especially at neighborhood beer shops ("Tiendas") and online. As a leader in responsible alcohol consumption, Tecate needed to address this issue and raise awareness against underage drinking.
We devised an innovative solution: an age verification system called Age Captcha, the first foolproof verification for a booze brand website Inspired by Google’s captcha, we transformed the age gate into a fun trivia quiz with questions that only those 18 or older can answer.
Case Film
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