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OREO codes

OREOCODES | OREO

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OREO Cookies have been milk and cookie fans’ top choice for over 110 years. Since then, it has made a tremendous effort to become, in the brand's own words, "Milk's Favorite Cookie.”

Despite OREO maintaining a 99% brand awareness across the U.S., there are still thousands of American households that purchase milk but don't buy OREO Cookies — yet.

OREO Codes is a first-of-its-kind commerce experience that turns milk barcodes into scannable OREO offers, tapping into something hidden in plain sight, the striking similarity between barcodes and stacks of OREOs, an interactive experience that reminds consumers that every glass of milk deserves an OREO cookie.

Case Study

One-Board

Barcodes are OREO’s

UX Design

In-Store

Awards

Yellow / D&AD / Digital & Social - Physical & Digital
Yellow / D&AD / Experiential - Retail Activations
Graphite / D&AD / Commerce - Acquisitions & Retention
Graphite / D&AD / Integrated - Large Enterprise
Graphite / D&AD / Direct - Digital
Graphite / D&AD / Experiential - B2C Activations
Graphite / D&AD / Media - Retail
Graphite / D&AD / Media - Direct
Wood / D&AD / Commerce - Promotion
Wood / D&AD / Direct - Integrated


Gold / Cannes Lions / Creative Commerce 
Gold / Cannes Lions / Direct

Silver / Cannes Lions / Direct
Silver / Cannes Lions / Industry Craft

Bronze / Cannes Lions / Mobile

Gold / One Show / Direct Marketing - Commerce

Silver / One Show / Creative Use Of Technology

Silver / One Show / Direct Marketing - Non Traditional

Silver / One Show / Direct Marketing - Craft Art Direction

Silver / One Show / Experiential & Immersive - Commerce

Bronze / One Show / Direct Marketing - Innovation

Bronze / One Show / Interactive & Mobile Craft

Bronze / One Show / Integrated - Omnichannel

Silver Cube / ADC / Promotional Materials - POS

Bronze Cube / ADC / Innovation - Direct

Bronze Cube / ADC / Promotional - Digital Communication

Bronze Cube / ADC / Digital Craft - Art Direction

Gold / Clio Awards / Creative Commerce - Acquisition & Retention

Gold / Clio Awards / Creative Commerce - Mobile-Led Commerce

Silver / Clio Awards / Creative Commerce - Innovative Use Of Channel

Silver / Clio Awards / Creative Effectiveness

Silver / Clio Awards / Design

Silver / Clio Awards / Design Craft

Silver / Clio Awards / Digital & Mobile

Silver / Clio Awards / Digital, Mobile & Social Media Craft

Silver / Clio Awards / Direct

Silver / Clio Awards / Integrated

Bronze / Clio Awards / Experience & Activation - Digital & Mobile

Bronze / Clio Awards / Experience & Activation - Guerrilla

Bronze / Clio Awards / Innovation - Creative Commerce

Bronze / Clio Awards / Innovation - Direct

Gran Prix / New York Festivals / Commerce

Gold / New York Festivals / Commerce - Food & Drink
Gold / New York Festivals / Commerce - Mobile

Gold / New York Festivals / Print

Gold / New York Festivals / Digital-Mobile

Gold / New York Festivals / Direct

Silver / New York Festivals / Collaboration

Silver / New York Festivals / Activation & Engagement

Bronze / New York Festivals / Avant Garde

Gold / LIA / Design

Gold / LIA / Digital

Gold / LIA / Non-Traditional

Silver / LIA / Ambient & Activation - Creativity in Commerce

Silver / LIA / Ambient & Activation - Direct Marketing

Silver / LIA / Evolution

Silver / LIA / Integration

Silver / LIA / Non-Traditional-Confection & Snacks

Silver / LIA / Non-Traditional-Creativity in Commerce

Bronze / LIA / Digital-Confection & Snacks

Bronze / LIA / Digital-Creativity in Commerce

Gold / Effies NA / Shopper & Commerce - Marketing Innovation Solutions

Gold / Effies NA / Shopper & Commerce - Digital Commerce

Gold / Effies NA / Media Innovation

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