Baileys is an iconic Irish brand that is synonymous with Christmas, but once the Christmas decorations have been packed away and the new year rolls into view, Baileys gets forgotten. It’s put at the back of the cupboard as consumers move on to other treats. And the iconic black bottle makes it hard for consumers to understand just how much delicious Baileys they have left.

Baileys Sound Scales is a mobile experience that allows consumers to know how much is left in the dark thick glass bottle of Baileys. A physical+Digital brand interaction that unlocks product recipes and offers.

Case Study



Silver / Cannes Lions / Creative Commerce 
Silver / Cannes Lions / Radio & Audio