SMART FILL | UNILEVER

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Approximately 36% of all plastics produced are used in packaging, approximately 85% of which ends up in landfills or as unregulated waste*. Unilever wanted to take responsibility for its business’ impact on the environment. Hence, the brand has pledged to remove more than 100,000 tonnes of plastic entirely, by 2025.

Unilever products reach 9 in 10 Indian households. With a population that is roughly equalled to the sum of 12 of the largest countries, India has one of the world’s largest plastic footprints

We introduced Smart Fill, an in-store experience, that lets shoppers use other brands’ plastic waste as Unilever packaging. Shoppers can use any empty container as packaging to Smart fill products like Vim, Surf Excel and Comfort, sacrificing Unilever’s most valuable branding asset –its packaging. 

Case Study

One-Board

Awards

2022 Gold / Cannes Lions / Creative Commerce
2022 Silver / Cannes Lions / Sustainable Development Goals

2022 Bronze /Cannes Lions / Creative Business Transformation

2022 Gold / LIA / Creativity in Commerce

2022 Gold / LIA / Sustainability

2022 Silver / LIA / Transformative Business Impact

2022 Bronze / LIA / Creativity in Commerce

2023 Silver x2 / Clio Awards / Creative Commerce

2023 Silver / Clio Awards / Experience & Activation

2023 Silver / Clio Awards / Public Relations

2023 Bronze / Clio Awards / Creative Business Transformation

2023 Graphite Pencil / D&AD / Experiential

2023 Wood Pencil / D&AD / Experiential

2023 Wood Pencil / D&AD / Commerce

2023 Bronze Pencil / One Show / Experiential & Inmersive