#SHEDRIVES | Nissan Saudi Arabia

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After King Salman issued a royal decree in late September allowing women to drive in June 2018, carmakers have been fighting for the attention of Saudi women. However, researched showed us Saudi men were still reluctant and unwilling to give their support, making women hesitant about applying for a license. So before even trying to sell any car we created an initiative to build their confidence.

Case Film

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One-Board

Awards

Gold / Cannes Lions / PR


Wood Pencil / D&AD / Branded Content


Grand Prix / MENA Effies

Grand Prix / Dubai Lynx / Interactive

Gold x 3 / Dubai Lynx / Branded Content, Integrated, Interactive

Silver x 4 / Dubai Lynx / Film Craft, Media, PR, Promo & Activation

Bronze x 2 / Dubai Lynx / Branded Content, Interactive 

Bronze / New York Festivals / PR