THE ONE-DROP BOTTLE | Pril 

^{______________________________________}

"One Drop is Enough" has been Pril's everlasting promise for years, to make it big again we turned it into something our consumers can actually grasp. The exact Pril detergent bottle, squeezable and reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.

Case Film

One-Board

Awards

2016 Bronze / Cannes Lions / Outdoor
2017 Wood Pencil / D&AD / Direct 
2017 Bronze Pencil x 2 / One Show / Ambient Media, Promotional & Collateral
2017 Silver / Clio Awards / Brand Design
2017 Bronze / Clio Awards / OOH
2017 Grand Prix / Dubai Lynx / Promo & Activation FMCG
2017 Gold x 3 / Dubai Lynx / Promo & Activation, Integrated, Direct
2017 Silver / Dubai Lynx / Direct
2017 Dubai Lynx Bronze x 2 / PR, Media
2017 Gold / Effies Mena / Brand Experience
2017 Silver x 2 / Effies Mena / Non Food - FMCG, Shopper Marketing

2018 Grand Prix / Dubai Lynx / Creative Effectiveness

2018 Gold / Global WARC

2018 Shortlist / Cannes Lions / Creative Effectiveness