"One Drop is Enough" has been Pril's everlasting promise for years, to make it big again
we turned it into something our consumers can actually grasp. The exact Pril detergent bottle, squeezable and reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.
2016 Bronze / Cannes Lions / Outdoor
2017 Wood Pencil / D&AD / Direct 2017 Bronze Pencil x 2 / One Show / Ambient Media, Promotional & Collateral
2017 Silver / Clio Awards / Brand Design 2017 Bronze / Clio Awards / OOH 2017 Grand Prix / Dubai Lynx / Promo & Activation FMCG 2017 Gold x 3 / Dubai Lynx / Promo & Activation, Integrated, Direct 2017 Silver / Dubai Lynx / Direct 2017 Dubai Lynx Bronze x 2 / PR, Media 2017 Gold / Effies Mena / Brand Experience 2017 Silver x 2 / Effies Mena / Non Food - FMCG, Shopper Marketing
2018 Grand Prix / Dubai Lynx / Creative Effectiveness