PREDICTIVE RADIO SPOTS | Nissan 

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How does a brand bring their complicated and complex intelligent driving technology to life through a radio spot? It's not an easy task, but that's exactly what Nissan did through some smart thinking and innovative executions. To do this, Nissan drew parallels between their intelligent forward collision warning feature, the ability for the vehicle to predict what’s in front of you and intervene when needed, and the ability of the radio spot to predict the next upcoming advertisement. If Nissan's predictive radio spot was followed by a spa ad, we told you it was coming up. If what was coming up was an as for money transfers, we let you know that, too.

Recognitions:

2019 Dubai Lynx GP / Radio