OREO Cookies have been milk and cookie fans’ top choice for over 110 years. Since then, it has made a tremendous effort to become, in the brand's own words, "Milk's Favorite Cookie.”
Despite OREO maintaining a 99% brand awareness across the U.S., there are still thousands of American households that purchase milk but don't buy OREO Cookies — yet.
OREO Codes is a first-of-its-kind commerce experience that turns milk barcodes into scannable OREO offers, tapping into something hidden in plain sight, the striking similarity between barcodes and stacks of OREOs, an interactive experience that reminds consumers that every glass of milk deserves an OREO cookie.
Case Study
One-Board
Barcodes are OREO’s
UX Design
In-Store
Awards
Yellow / D&AD / Digital & Social - Physical & Digital Yellow / D&AD / Experiential - Retail Activations Graphite / D&AD / Commerce - Acquisitions & Retention Graphite / D&AD / Integrated - Large Enterprise Graphite / D&AD / Direct - Digital Graphite / D&AD / Experiential - B2C Activations Graphite / D&AD / Media - Retail Graphite / D&AD / Media - Direct Wood / D&AD / Commerce - Promotion Wood / D&AD / Direct - Integrated