THE ONE-DROP BOTTLE | Pril
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"One Drop is Enough" has been Pril's everlasting promise for years, to make it big again
we turned it into something our consumers can actually grasp. The exact Pril detergent bottle, squeezable and reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.
Case Film
One-Board
Awards
Bronze / Cannes Lions / Outdoor
Wood Pencil / D&AD / Direct
Bronze Pencil x 2 / One Show / Ambient Media
Silver / Clio Awards / Brand Design
Bronze / Clio Awards / OOH
Grand Prix / Dubai Lynx / Promo & Activation FMCG
Grand Prix / Dubai Lynx / Creative Effectiveness
Gold x 3 / Dubai Lynx / Promo & Activation, Integrated, Direct
Silver / Dubai Lynx / Direct
Dubai Lynx Bronze x 2 / PR, Media
Gold / Effies Mena / Brand Experience
Silver x 2 / Effies Mena / Non Food - FMCG, Shopper Marketing
Gold / Global WARC