"One Drop is Enough" has been Pril's everlasting promise for years, to make it big again we turned it into something our consumers can actually grasp. The exact Pril detergent bottle, squeezable and reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.

Case Film



Bronze / Cannes Lions / Outdoor

Wood Pencil / D&AD / Direct 

Bronze Pencil x 2 / One Show / Ambient Media

Silver / Clio Awards / Brand Design
Bronze / Clio Awards / OOH

Grand Prix / Dubai Lynx / Promo & Activation FMCG
Grand Prix / Dubai Lynx / Creative Effectiveness
Gold x 3 / Dubai Lynx / Promo & Activation, Integrated, Direct
Silver / Dubai Lynx / Direct
Dubai Lynx Bronze x 2 / PR, Media

Gold / Effies Mena / Brand Experience
Silver x 2 / Effies Mena / Non Food - FMCG, Shopper Marketing

Gold / Global WARC