JINGLE THERAPY | Asociación de Alzheimer de Puerto Rico


Studies have shown music may reduce agitation and improve behavioral issues that are common in the middle-stages of Alzheimer’s, so we used our over 80 years of radio archive to identify the most famous advertising jingles to create a palliative therapy for patients. Those songs created to be remembered, are a time stamp living in our collective memory that have never been played again, compared to regular songs. 

Caregivers could create personalized jingle playlists based on their patient’s birthdate and play them several times during the day as part of the therapy to bring back memories of their youth. 

Case Study



2023 Bronze / Cannes Lions / Health & Wellness

2024 Gold / Clio Awards / Audio

2023 Silver / Clio Awards / Direct