I SEE COKE | COCA-COLA
______________________________________
Coke is a global giant, yet in KSA it suffers with lower consideration and market share than Pepsi. While the basics of marketing such as price, distribution and product are all taken care of, the brand struggles to be loved and appreciated as much as the competition.
With that in mind, Coke wanted to find a way to break through the “blue wall” while getting closer to consumers in the Kingdom. The goal was finding a point-of-differentiation that could trigger brand closeness, naturally leading to sales
“I see Coke” is a built-in Alexa skill that puts Coca-Cola on viewers’ lips every time it pops up on screen, turning over 100 years of product placement in movies and TV shows into an interactive shoppable experience..
Case Study
Demo (English)
One-Board
Some of Alexa replies:
Poster Design
