Coke is a global giant, yet in KSA it suffers with lower consideration and market share than Pepsi. While the basics of marketing such as price, distribution and product are all taken care of, the brand struggles to be loved and appreciated as much as the competition.

With that in mind, Coke wanted to find a way to break through the “blue wall” while getting closer to consumers in the Kingdom. The goal was finding a point-of-differentiation that could trigger brand closeness, naturally leading to sales

“I see Coke” is a built-in Alexa skill that puts Coca-Cola on viewers’ lips every time it pops up on screen, turning over 100 years of product placement in movies and TV shows into an interactive shoppable experience..

Case Study

Demo (English)


Some of Alexa replies:

Poster Design


Silver / Cannes Lions / Radio+Audio - Voice Activation

Gold / One Show / Integrated - Omnichannel

Bronze / One Show / Interactive, Online & Mobile - Use of Voice

Bronze / One Show / Interactive, Online & Mobile - Innovation

Silver / Clio Awards / Audio - Voice Activated

Bronze / Clio Awards / Branded Entertainment & Content

Bronze / Clio Awards / Creative Commerce

Bronze / Clio Awards / Digital & Mobile

Gold / New York Festivals / Commerce 

Silver / New York Festivals / Collaboration

Silver / New York Festivals / Commerce

Silver / New York Festivals / Print

Silver / LIA / Radio & Audio - Creativity in Commerce

Bronze / LIA / Radio & Audio - Innovative Use in Radio

Gran Prix / Dubai Lynx / Commerce

Gran Prix / Dubai Lynx / Digital - New Realities and Emerging Tech

Gran Prix / Dubai Lynx / Radio & Audio

Bronze / Dubai Lynx / Digital - Use of Digital

Bronze / Dubai Lynx / Direct

Bronze / Dubai Lynx / Media

Bronze / Dubai Lynx / Brand Experience & Activation