DON’T DELETE MENU | Wendy’s

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In Argentina, Wendy's restaurant presence was already very low compared to other major fast food chains, but now, the competition for "real estate" was also on customers mobile phones. According to the latest Statista Research, Argentina ranks #1 globally on App deletion with a 51.4% drop rate. This means 1 out of 2 apps downloaded eventually gets deleted after 30 days, mainly because of people clearing space on their phones.

With food apps being the first ones to get rid off, this represented a big problem for Wendy's. Without the marketing budgets to retain app customers, we needed a solution that could stop people from deleting the app

We customized the Wendy's App shortcut menu with unexpected offers that surprised people and made them think twice before deleting us.

Intercepting the deleting process with unexpected offers to retain customers and drive sales. A clever, innovative and unexpected media use of their own digital asset. 

Case Study

One-Board

Experience Demo

Awards

Silver / Cannes Lions / Media
Silver / Cannes Lions / Direct


Graphite / D&AD / Media - Mobile Devices
Graphite / D&AD / Digital & Social - Mobile
Graphite / D&AD / Media - Direct


Gold / One Show / Experiential & Immersive - Commerce 
Gold / One Show / Experiential & Immersive - Innovation 
Gold / One Show / Interactive, Online & Mobile - Online Advertising
Silver / One Show / Creative Use Of Technology - Commerce
Silver / One Show / Direct Marketing - Innovation
Silver / One Show / Interactive, Online & Mobile - Commerce
Bronze / One Show / Creative Use Of Technology - Innovation
Bronze / One Show / Direct Marketing - Commerce
Bronze / One Show / Interactive, Online & Mobile - Innovation
Silver Cube / ADC / Interactive - Online


Gold / Clio Awards / Creative Commerce - Acquisition & Retention
Silver / Clio Awards / Creative Commerce - Innovative Use Of Channel
Bronze / Clio Awards / Creative Commerce - Mobile-Led Commerce
Bronze / Clio Awards / Innovation - Creative Commerce
Bronze / Clio Awards / Media - Digital & Mobile


Gold / New York Festivals / Commerce-Customer Acquisition & Retention

Gold / New York Festivals / Direct

Silver / New York Festivals / Commerce-Innovative Use of Channel

Bronze / New York Festivals / Digital & Mobile

Bronze / LIA / Digital-Mobile Advertising

Bronze / LIA / Digital - Apps