CAMELPOWER | Nissan Middle East


If we talk about road cars, any debate around performance is easily resolved with stats about horsepower, torque or acceleration times. Publications and websites are dedicated to this type of content. No measure existed to accurately measure performance in the desert sand.  To end the debate and officially claim leadership, we proved that Nissan SUVs are the best desert off-roaders in the region by creating a new unit of desert performance measurement: Camelpower.

Case Study





Silver / Cannes Lions / Media

Bronze /Cannes Lions / Brand Experience & Activation

Grand Prix / MENA WARC

Bronze / Global WARC

Grand Prix / Loeries / Integrated

Silver / Clio Awards/  PR

Grand Prix / Dubai Lynx / PR

Grand Prix / Dubai Lynx / Promo & Activation

Silver x 4 / Dubai Lynx / Branded Content, Direct, Integrated, PR. 

Bronze x 2 / Dubai Lynx / Direct, Interactive