CAMELPOWER | Nissan Middle East
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If we talk about road cars, any debate around performance is easily resolved with stats about horsepower, torque or acceleration times. Publications and websites are dedicated to this type of content. No measure existed to accurately measure performance in the desert sand. To end the debate and officially claim leadership, we proved that Nissan SUVs are the best desert off-roaders in the region by creating a new unit of desert performance measurement: Camelpower.
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