(NEW) YEAR TWO (2022 World Cup)

BEER BADGE | Corona 

^{______________________________________}

Corona's second-year jersey-led experience to drive fan engagement in Mexico saw an in-stadium payment solution in year one (Jersey Pay) evolve into a national scale fan-loyalty experience for the 2022 World Cup, and new way to acquire and retain customers.


The "Beer Badge" jersey was a sponsorship play with Adidas and the Mexico National Team, a special edition jersey preloaded with Corona Beer, that helped us engage new fans at every match and keep them coming back to the next.

Case Study

One-Board