(NEW) YEAR TWO (2022 World Cup)




BEER BADGE | Corona 

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Corona's second-year jersey-led experience to drive fan engagement in Mexico saw an in-stadium payment solution in year one (Jersey Pay) evolve into a national scale fan-loyalty experience for the 2022 World Cup, and new way to acquire and retain customers.


The "Beer Badge" jersey was a sponsorship play with Adidas and the Mexico National Team, a special edition jersey preloaded with Corona Beer, that helped us engage new fans at every match and keep them coming back to the next.



Case Study





One-Board




Awards

 

2023 Silver / New York Festivals / Collaboration

2023 Silver / New York Festivals / Commerce-Payment Solutions

2023 Silver / New York Festivals / Hells Kitchen 

2023 Silver / New York Festivals / Sports

2023 Bronze / New York Festivals / Commerce-Point of Sale

2023 Bronze / New York Festivals / Digital

2024 Silver / Clio Awards / Fashion & Beauty

2024 Silver / Clio Awards / Digital & Mobile